We have not gotten to this point, yet. Still sending out post cards and fliers, sometimes email, though not sure if that practice gets any response. In fact, there was a time when we sponsored a jazz show on MPBN that had 9 second credit lines before and after the show. It was a good show and felt like it must be finding some ears. We had to stop though as our budget couldn't allow us to continue, and for the dollar amount of underwriting, we could not measure what the return was. Kind of like keeping horses, lots of work with not much return. Well that sounds cold (mostly in winter) because the rewards of having a horse or two if you can, is measured in beauty and their special kind of interaction, especially if you ride.
We are currently working to develop to further market and promote our authors beyond the blogs we try to keep up with, mailings, etc., and to keep up with the distributor. Many think that having a distributor solves all the problems, and there is great opportunity in having one, but it requires increased sales and marketing to try to reach readers and buyers nation wide to keep up with distributor fees. That is why we decided to offer subscriptions. Members receive all books at a 40% discount. Details are on our printable order from at the Deerbrook web page (basically about $90.00 for all books currently in print). And now there is a new feature, the url www.deerbrookeditions.com, if typed into a browser leads directly to Deerbrook Editions web page, small steps with hopes for more exposure. The next step is to have purchasing capability added to the web page so that visitors will be able to buy books right there, through a merchant link perhaps, but better for us as much as we like amazon, right.
We are also developing toward becoming a non profit press to allow for the possibility of applying for grants and fellowships and there by afford to do more of everything.
Cartoon from Funny Times: credit www.leeKinginc.com.
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